In ep 101, we dive into 7 reasons why you should start a podcast in 2022. When you think about how saturated the market has become on social media, you need to start thinking about what your competitors are not doing and where else your potential audience can be hanging out.

Podcasting offers major untapped potential, especially in the Caribbean. 

To learn more about building your digital presence, check out KeronRose.com and to stay up to date on the podcast, visit and subscribe to Digipreneur.FM. 

Ep 101: 7 Reasons To Start a Podcast In 2022

[cl_timeline title=”Episode Timeline” data=”1532=People Hear Your Passion&1964=Passive Consumption&2441=Easy To Get Started&2648=Interview Top Experts and Build Your Brand&2764=Less Competition&3056=Expand Your Searchability&3140=New Streams of Income&”]

In ep 100, we break down 3 reasons why people aren’t buying from your website. This is something that Caribbean businesses have been struggling with tremendously.

Understand that not everybody is going to shop with you online but there are things you are doing that is giving people reasons why they should not do business with you digitally.

To learn more about building your digital presence visit KeronRose.com. 

To stay up to date on the podcast, check out the Digipreneur.FM website. 

Ep 100: Why People Aren’t Buying From Your Website

[cl_timeline title=”Episode Timeline” data=”757=They don’t trust your business&1433=To Much Friction To Buy From You&1775=Haven’t Built Credibility&”]

When it comes to building your brand and establishing yourself in your industry, your audience is constantly looking for those businesses that thoroughly understand their problems.

Short-Form content doesn’t allow your audience to build that confidence that you are the business that can truly help them the way that your long-form content can. 

In this episode, we dive into 6 reasons why as a business you should be creating Long-Form content and how only creating short-form content can work as a detriment to your brand.

To learn more about building your digital presence, visit KeronRose.com and if you got any feedback or questions about this episode, contact me here.

Ep 99: 6 Reasons You Need Long-Form Content

[cl_timeline title=”Episode Timeline” data=”1027=Short-form doesn’t give the whole picture&1402=Should lead to long form content&1635=Short content doesn’t establish expertise&1896=Long Form allows for binging and immerision&2182=Sets you apart from everybody else&2659=Long-form content is all Googleable&”]

Social Media has been a topic that most Caribbean Businesses have struggled with. Learning the various platforms, growing and getting traction and turning it into profits has been a challenge, especially with all of the changes to each individual platform.

There are things that businesses can do that would allow them to grow, regardless of the platform they are on but most businesses in the Caribbean aren’t doing it and it is going to require them to have a paradigm shift if they want to find success. 

You can grow on social media in 2022, in this episode, we discuss a couple of key paradigm shifts your business needs to go through, in order to experience that growth.

To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com. 

Want to reach out to us with any questions? Drop us a line on our contact page.

Ep 98: Can Businesses Grow On Social Media In 2022?

[cl_timeline title=”Episode Timeline” data=”651=Caribbean businesses struggle on social&1176=Shifting To Video Content&1674=Building personal brands&2566=What you should stop posting&2658=Maximizing Influencers&”]

With over 30+ Online Marketplaces in Trinidad and Tobago, the space is saturated and there are not enough businesses to fill up all these platforms. With the launch of TSTT’s New Parlour Caribbean Marketplace, the space is even more crowded.

Business Owners are going to have to learn the differences between having their own E-Commerce website vs joining an online marketplace.

This episode will break down the pros and cons and ultimately give you my thoughts on the route you should take as a business owner. 

To learn more about building your digital presence, check out Keronrose.com.

Ep 97: Caribbean Marketplaces vs Your Own Website

[cl_timeline title=”Episode Timeline” data=”1054=Differences btw marketplaces vs website&1284=Your own domain name&=1395=Marketplace competition amgonst sellers&1457=Marketplaces for small business&1625=Website Allows Customization&1705=Customer behaviours differ for marketplace&2056=Websites Better For Brand Building&2198=Names of all Marketplaces in Trinidad&2716=a local example of what to do for intl shipping and payments&amp”]

In ep 96, we caught up with one of the most popular and thriving content creators coming out of Trinidad and Tobago, Danielle Samlalsingh aka DD. 

Danielle has amassed a community of 250k followers on TikTok and accumulated over 10 million likes. Her community is super engaged and she is known for injecting Trini culture into her skits and using her background in theatre, drama and her unique witts to bring her skits to life.

She gave us 5 tips to help us with our own content creation process and I hope you get some great value from DD.

You can check her out on her TikTok (ddsamlalsingh) or on her Instagram (daniellesamlalsingh).

To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. 

You can also stay up to date with all things related to the podcast at the Digipreneur.FM website. 

Ep 96: 5 Content Creation Tips With Danielle Samlalsingh

[cl_timeline title=”Episode Timeline” data=”1088=Find Your Niche&1124=Hone In On Your Niche&1294=Be Entertaining&1377=Use Basic Equipment&1409=Be Yourself&”]

In ep 95, we dive into 6 reasons why TikTok won’t replace Google or your website anytime soon in the Caribbean.

While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base.

To learn more about building your digital presence, check out KeronRose.com and stay up to date on the podcast by visiting Digipreneur.FM. 

Ep 95: 6 Reasons TikTok Won’t Replace Google In The Caribbean

[cl_timeline title=”Episode Timeline” data=”1331=Google is most visited site in Caribbean&1770=Google Has Highest Usage Time&2227=Short Form Content Should Lead To Long Form&2736=Moving away from expertise to trendy content&3172=TikTok Not Being Used Strategically&3469=TikTok has no e-commerce or monetization in Caribbean&”]

In ep 94, I wanted to touch on 3 reasons Caribbean Businesses don’t create content. This isn’t limited to just large companies, these are things I see from the Solopreneurs, right up to the most prominent organizations and institutions. 

There are also quite a number of reasons why businesses aren’t creating content and struggling to find their footing on the various digital mediums. However, these 3 reasons are things that aren’t spoken about enough and can also help more businesses change their perception of content and how to go about creating it. 

To learn more about building your digital presence, check out Keronrose.com.

Ep 94: 3 Reasons Caribbean Businesses Don’t Create Content

[cl_timeline title=”Episode Timeline” data=”914=Business Content Requires Expertise&1898=Can you communicate your message?&2643=The right content for the right medium&”]

If your business doesn’t have a website but want to start accepting payments online for your products, services or events, then let me introduce you to my Paylink aka Payment Button’s strategy.

This is how you can start using paylinks to get paid on social media without a website.

Here are the companies in Trinidad and Tobago that offer the Paylinks/Payment Buttons/Hosted Payment Page services: Social Pay, FCB EasyBiz, Republic E-Pay, RBC E-commerce, Scotiabank E-Com+. 

These companies offer Paylinks/Payment buttons throughout the Caribbean: Fygaro, Buzz Pay, CX Pay. 

Wipay also offers you 1 Pay Link that you can brand but it is an open pay link, meaning you cannot create payment links for each of your products. This 1 link can be used to accept donations or as a quick way for people to pay you. However, it’s a general link and people won’t get info on the product, service or event you are accepting payments for.

Don’t forget to check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms.

[cl_timeline title=”Episode Timeline” data=”586=What is a Paylink?&915=Paylink Service Providers&=1206=Linktree and Your Products&1530=Receiving Your Money&1893=Paylinks vs Website&2007=Paylinks and Whatsapp Business&2118=Paylinks and Facebook Shop&amp”]