In episode 153, we delve into a topic that will reshape the digital landscape: the potential TikTok ban in the United States and the rest of the world. With the US House recently passing legislation that sets a six-month deadline for ByteDance, TikTok’s parent company, to divest its stakes, the future of this beloved platform hangs in the balance. This episode provides a breakdown of what this significant move means for businesses and content creators who have built their livelihoods on TikTok.

Tune in to hear my thoughts on how this potential ban could alter the way we consume content and how businesses need to adapt in this ever-evolving digital era. Whether you’re a TikTok enthusiast, a content creator, or a business owner navigating the digital space, this episode offers crucial insights into what lies ahead.

Check out the ABC article that breaks down the Ban —> US TikTok Ban

Check out KeronRose.com to learn more about building your digital presence and reach out to me with any questions or ideas for future episodes here —> Contact Us.

In ep 152, we discuss “The Negative Impact of Social Media Outages for Businesses,” we delve into the significant yet often underestimated consequences that social media downtime can have on businesses, particularly in regions like the Caribbean where digital infrastructure heavily leans on platforms such as Facebook and Instagram. As these social networks have become vital for marketing, sales, and customer engagement, any disruption can lead to immediate and tangible losses for businesses that rely solely on them.

We’ll explore the multifaceted challenges businesses face during these outages, from the sudden halt in sales and disruption in customer service to the broader implications for digital marketing strategies. More importantly, we’ll discuss practical solutions and strategies that businesses can adopt to mitigate these risks. This includes diversifying their digital presence, developing direct communication channels with their customers, and establishing more robust digital infrastructures that can withstand the unpredictability of social media platforms.

Whether you’re a business owner, a digital marketer, or just keen on understanding the dynamics of the digital world, “The Impact of Social Media Outages for Businesses” is an episode you won’t want to miss. 

Learn more about building your digital presence and monetization at KeronRose.com. 

In ep 151, we dive into the transformative shift in social media metrics that challenges the long-held supremacy of follower counts. We explore the nuanced dynamics of social SEO, the growing preference for long-form video content, the intimate world of DMs for authentic engagement, and the rising importance of shares over superficial likes.

Unpacking the essence of honesty, transparency, and action in brand communication, we reveal how these elements foster deeper connections and trust. Why explore why your follower counts don’t matter like they used to and how people creating content can go viral or reach way more numbers today without a big following. 

Learn more about building your digital presence and monetizing your platforms at KeronRose.com.

You can also listen to the Digital World Radio Show every Friday from 12pm-3pm (AST) via live stream here –> Freedom 106.5fm Website. 

Ep 151: Why Your Social Media Followers Don’t Matter As Much

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In ep 150, we delve into the future of content marketing for businesses. As the digital landscape becomes increasingly saturated, brands face the challenge of standing out with content that is not only informative but authentically engaging.

Melanie Deziel of The Creator Kitchen emphasizes the importance of vulnerability, transparency, and candor in content creation. We explore five key strategies for 2024: behind-the-scenes content, live unfiltered reactions, personal stories and testimonials, community engagement, and leveraging AI for accessibility and inclusion.

These approaches aim to humanize brands, foster loyalty, and ensure inclusivity, marking the path to success in today’s competitive market. Join us as we unpack these trends with insights and learn how embracing authenticity, personalization, and inclusivity can differentiate your brand and forge lasting relationships with consumers.

Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms.

Reach out and contact us for any questions you may have —> Contact Us. 

Ep 150: Future of Content Marketing For Businesses

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In episode 148, I take the stage at Fintech Islands 2024 to discuss a pressing issue: the tech literacy gap in the Caribbean. I share my journey and commitment to empowering the region through digital literacy, stressing the importance of effectively using digital tools for economic growth and technological advancement.

I use vivid examples to highlight the challenges of adopting new technologies without proper guidance. This talk explores the systemic barriers to tech literacy, including the lack of public training, content creation tailored to the Caribbean, and comprehensive staff training within organizations.

I call for a collective effort to overcome these challenges, aiming to foster a digitally literate and economically prosperous Caribbean.

To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. 

To stay up to date on the podcast, check out the Digipreneur FM website.

Check out the 1st Video Interview with Alex Sterling on my YouTube channel here —> Video Interview. 

In this interview, we sit down with the remarkable Alex Sterling, the acclaimed Executive Liaison to Dr. Terri-Karelle Reid. Known for his unparalleled dedication and innovative approach, Alex has set a new standard for excellence in his field.

Join us as we explore his inspiring journey, the secret behind his successful collaboration with Dr. Terri-Karelle Reid, and the strategies that make him a paragon for executive liaisons everywhere.

Follow Alex V. Sterling here —> Instagram 

Ep 147: Getting To Know Alex V. Sterling

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In this episode, we explore the must-have technology for online businesses in 2024, based on Keron Rose’s insights. We discuss the pivotal role of smartphones, computers, microphones, lighting, and video equipment in enhancing digital business operations and content creation. This includes things like:

• Smartphones: Essential for content creation and customer engagement and my picks for devices you should get.
• Computers: Crucial for heavy-duty tasks and digital marketing. 
• Microphones & Lighting: Key for professional-quality audio and visuals, ensuring your content stands out.
• Video Equipment: Vital for impactful marketing, with options like the DJI Pocket 3 Creator Combo for top-notch video content and top webcams to grab to enhance your live streams, webinars and more.

Here is the full Tech Guide with all of the links to the devices for each category for you to check out and purchase—> Essential Tech Guide 2024. 

Learn more about building your digital presence and monetizing at KeronRose.com. 

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In ep 145, we dive into a question that more and more people are having, has Trinidad and Tobago become too limiting to grow and build?

We know that crime has spiralled out of control but besides that, the ease of doing business is extremely problematic, the banking in the country is a complete mess and has far too many restrictions. 

Professionals feel like there is no room for growth or to learn locally. Even when you travel, go to school abroad, or go to professional conferences or workshops abroad, returning to Trinidad to implement any of these doesn’t happen for many reasons. 

Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms.

Ep 150:  Has Trinidad and Tobago Become To Limiting To Grow and Build?

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In ep 145, we’re setting ambitious goals for the upcoming year, encompassing travel, enhancing our YouTube channel, engaging more in business events, and pitching to authoritative platforms. We’ll discuss strategies for podcasting on the go, writing for additional media houses, speaking on international stages, and upgrading our equipment. The focus this year is on elevating our personal and professional growth in the dynamic world of digital entrepreneurship.

Learn more at KeronRose.com.

My Goals for 2024 Breakdown:

1. Travel:
   • Discussion on the importance of travel for personal growth and business expansion.
2. Business Events:
   • Plan to attend more business events to network and gain industry insights.
   • We talk about these events’ value in learning and forming partnerships.
3. Vlogging and YouTube Channel Development:
   • Why Vlogging and YouTube will be a big part of my strategy for 2024
4. Pitching to Authoritative Platforms:
   • Approach more authoritative platforms to increase visibility and build brand equitability.
5. Niche Focus and Collaboration with Thought Leaders:
   • Plan to niche down further and concentrate efforts on specific areas.
   • Focus on working with Thought Leaders and industry experts
6. Podcasting on the Go:
   • Podcasting more on the Go as I travel
   • List out the new equipment to travel on the Go
7. Writing for Additional Media Houses:
   • Goal to contribute articles to two more media houses.
8. Speaking on International Stages:
   • Aspiration to speak on at least one top-tier international stage in the US or Europe.
9. Upgrading Equipment:
   • Plan to upgrade all necessary equipment to enhance production quality.
   • Discuss the types of equipment being considered and the expected impact on content creation.

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Introduction:

• Overview of the evolving nature of social media trends.
• The importance of adapting to current best practices in social media.
• Introduction to the five outdated practices discussed in this episode.

Show Notes:

1. Overuse of Hashtags 
   • The negative impacts of excessive hashtag use on post clarity and engagement.
   • Evolving best practices for hashtag use.
2. Ignoring User Engagement 
   • The significance of engaging with audience comments and messages.
   • How interaction enhances algorithm favorability and builds brand loyalty.
3. Only Creating Short-Form Content 
   • Limitations of focusing solely on short-form content.
   • The need for long-form content to provide depth and context.
4. Relying on Trending Audio 
   • Drawbacks of overreliance on trending audio.
   • Balancing content to educate, inspire, and entertain.
5. Relying 100% on Video Content 
   • The limitations of an overemphasis on video content.
   • Advocating for diverse content types to cater to various learning styles.

Ep: 5 Social Media Practices to Leave Behind In 2023

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