In this episode, Keron Rose dives into three critical gaps where Caribbean businesses are missing out on digital advantages. From the lack of a searchable web presence to the overlooked importance of content indexing and AI and the shortcomings of short-form content, this discussion highlights the pivotal areas where local enterprises must improve to remain competitive in the digital landscape.

Key Points Discussed:

  1. Searchable Web Presence:
    Many Caribbean businesses lack an effective online presence, which is crucial for being discovered by new customers. The absence of a robust, searchable website leads to missed opportunities in both local and international markets.
  2. Content Indexing and AI:
    As AI technology becomes more prevalent, the need for content to be indexed by search engines and AI tools is essential. Caribbean businesses are falling behind because their content is primarily on social media, which does not interact with these advanced technologies.
  3. Shortcomings of Short-form Content:
    While short-form content on social media is engaging, it lacks the depth required for significant customer decisions. Long-form content, which is more detailed and searchable, tends to provide more value by leading to better customer engagement and retention.

Closing Remarks:
“Doing business in the Caribbean shouldn’t be arduous. By addressing these digital gaps, we not only enhance our operational efficiency but also improve our global competitiveness.”

Check out KeronRose.com to learn more about building your digital presence or check out the Digipreneur FM website to stay up to date on the podcast. Check out the Digital World on Freedom 106.5fm

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