n ep 91, I go into 2 stories of recent shopping experiences in trying to buy products and why the entire customer journey is terrible in Trinidad and Tobago. This also plays a major part as to why we cannot stop the foreign exchange leakage because we will have to increase our purchases online to get the products and experiences we want.

There is a silver lining, these are all opportunities for local businesses to start changing a few areas in the customer journey so that they can start attracting more local customers, increasing sales and creating a better in-store experience. 

To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com.

Ep 91: Why Shopping In Trinidad and Tobago Is Terrible!

[cl_timeline title=”Episode Timeline” data=”1142=Trying To Buy a Mouse&1514=Endless Scrolling on Facebook&1932=Can’t Stop Foreign Exchange Leakage&2252=Customs Holding Us Back&2400=Lack of local product expertise&”]

In ep 90, we are diving into the journey of how I bootstrapped or funded my businesses over the years. In my short business career, I have had a couple of small businesses and learning how to fund these ideas was critical since Capital is the Kryptonite that kills most businesses before they ever start.

Here is what I have learned and I hope this offers some insights for those who have been thinking about starting a business but may have found themselves in a similar situation of not having the money to get started. 

To learn more about building your digital presence, visit KeronRose.com.

Ep 90: How I Bootstrapped My Businesses

[cl_timeline title=”Episode Timeline” data=”1152=Starting small as possible&1252=Starting Gadget Geeks&1718=Launching Shisha Haus&2342=How I Started Droid Island&2723=Closing down my Droid Island Store&3584=The E-Commerce Mindset Shift&”]

In Ep 89, we dive into 5 practical ways a small business can utilize immediately to start increasing its reach both digitally and offline. 

These ways are either Free or low cost but will take time, commitment and intention to execute. I’ve also leveraged all of these ways to increase my reach and brand authority when I started.

To learn more about building your digital presence, visit Keronrose.com.

Ep 89: 5 Ways Small Businesses Can Increase Reach

[cl_timeline title=”Episode Timeline” data=”800=Contribute to media houses&1678=Take a Free Paid Ads Course&1904=Collab with bigger companies&2710=Leverage Google Business&2996=YouTube as a Search Engine&”]

Have you been feeling like you are on the Content Hamster wheel and getting burnt out with all the content social media requires you to create to stay relevant?

Content Burnout is real and has been hitting many creatives hard but as a business owner, it’s even worst because it affects how you show up in your business.

In this episode, we dive deeper into Content Burnout and I go through the strategies that have helped me stay far away from feeling burnt out from creating content. 

Visit KeronRose.com to learn more about building your digital platforms and monetizing.

[cl_timeline title=”Episode Timeline” data=”260=Find your creative time&634=The Content Hamster Wheel&1148=Building Organic Content&1427=Pick your spots with content&1607=Stop focusing on mass appeal&1873=Content Mindset Shift&2204=Long Form to Short Form&2367=Content Repurposing&2534=Create Evergreen Content&”]

The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process.

In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are asking for when it comes to insurance and much more.

To check out the blog on Consumer Data in the Insurance industry in Trinidad, check it out here —> What Insurance Agents Are Missing (Blog)

To take my digital course on Extracting Consumer data and turning it into content, check it out here —> Data & Content Course

Don’t forget to check out the KeronRose.com website to learn how to build your digital presence.

[cl_timeline title=”Episode Timeline” data=”756=Unsolicited calls story&1373=Outdated sales and marketing tactics&1467=Looking at Tatil’s data&1807=Nobody shows up in Google for Insurance info&1982=Social media isn’t enough&2245=Questions asked about insurance in Trinidad&3002=My recommendations for agents&”]

In ep 86, we speak with Akeem Branford, an HR professional of 15 years with a background in Industrial Relations and a Master Resume Writer.

We spoke about the job landscape, Interview Do’s and Don’ts, how to craft your resumes, what fields are opening up for new hires, and much more.

This interview took place over on Freedom 106.5 FM on our Digital World show with Samantha Best and myself, which airs every Friday at 12 pm AST.

If you are not in Trinidad, you can view the live stream here —> Digital World

Visit Keronrose.com to learn more about building your digital presence.

Ep 86: The Caribbean Job Landscape With Akeem Branford.

[cl_timeline title=”Episode Timeline” data=”310=The Royal Cruise Caribbean Mess&740=Who is Akeem Branford&1212=Are there job opportunities today?&1338=Why HR is nervous in interviews&1520=What Industries are ripe&1901=Nepotism and the job market&2167=Advice on crafting job specs&2276=Advice for new job entrants&2520=Breaking down resumes in 2022&2647=ATS Resumes&3139=Does social media impact your job?&”]

The rules of Marketing & PR have changed dramatically over the years and when we look at most companies across the Caribbean region, it doesn’t seem like they have kept up with the changes. However, most companies have outsourced their marketing efforts to agencies. 

The days of Mad Men marketing are gone and we tend to ignore ads across digital channels now in favour of educational or entertaining content and belonging to communities.

In this episode, we dive into why marketing agencies haven’t been effective in the Caribbean and the consequences of getting this wrong.

Visit KeronRose.com to learn more about building your digital presence.

[cl_timeline title=”Episode Timeline” data=”311=Big Annoucement&1078=Where the topic stems from&1436=Agencies need to know clients intimately&1588=Clients don’t know their own products&1855=Companies need to revamp internal marketing teams&1996=Lack of Caribbean Info Available Online&2267=How misinformation is spreads&”]

In this episode, we break down the differences between what is a content creator and an Influencer.

In the Caribbean, we use these terms interchangeably, which brings a lot of confusion as to what is expected from each of these roles.

These 2 roles are separate entities on their own, however, a content creator can become an influencer.

An Influencer can have a team of people around them who create the content they publish. 

To learn more about building your digital presence, Visit Keronrose.com.

[cl_timeline title=”Episode Timeline” data=”638=The Misunderstanding&768=What is a content creator&952=What is an Influencer&1208=The mistake businesses make&1418=Businesses lacking marketing infrastructure&1541=Awareness is the lowest hanging fruit&1792=Why I blame the companies&”]

In ep 83, we dive into how not having a website hurts small businesses from expanding their reach and sales and not allowing them to participate in the global economy.

Did you know that 63% of all sales interactions start with a Google Search? But when you look at the search results, it predominantly links to content or products on a website.

I also give you 5 ways to help improve your current website, to ensure it shows up on page 1 for Search Engines and creates a better experience for your customers.

Visit Keronrose.com to learn more about building your digital presence and monetizing your platform.

Ep 83: No Website is Hurting Small Businesses

[cl_timeline title=”Episode Timeline” data=”1049=Statistics on how people buy&1408=Example of Buyers Journey in 2022&1821=Amount of ppl visit store after Google Search&1931=Why there is low competition on Google in Trinidad&2449=What your website needs in the backend&2997=How SEO Helps You Today&”]

In ep 82, we tackle the question that has been coming up more and more since every single social media platform has been pushing video content.

What can I do if I don’t like Video marketing?

I dive into 3 things you can do if you are not fond of making videos but you are still itching to make content to grow your business.

Want to learn more about building your digital presence and monetizing your platforms? Visit KeronRose.com

[cl_timeline title=”Episode Timeline” data=”601=Self-Reflection on why you don’t like video&1406=Start a podcast&1852=Start a free blog&”]