In ep 112, we speak with award-winning journalist, Melissa Noel and talk to her about how Caribbean Entrepreneurs can go about getting featured on international media outlets like Essence, National Geographic and more. 

This episode is chalked full of gems.

Check out Melissa Noel’s website to learn more about her and the work she is doing here –> MelissaNoel.com.

You can watch the Digital World on Freedom 106.5fm every Friday live here —> Digital World Live Stream

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n ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market.

A report came out that 40% of Gen Zers in the US don’t use Google for information and instead use social media for insights, whereas in the Caribbean, Google is still the #1 platform used across all islands. We also know that social media for us is used more for Entertainment and is our biggest spreader of misinformation. This episode dives deeper into how Culture Impacts Marketing.

Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms.

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In ep 109, we dive into 5 marketing strategies that your business can execute on to build your brand awareness, reach and hit your sales numbers.

Most importantly, people are thinking about experiences more than ever and this episode will talk about how your brand can craft unique experiences that will help grow your business this holiday season.

On November 19th, we have the Becoming Googleable Workshop, check that out to help grow your brand’s digital presence and ensure you are starting 2023 off with a bang!  

Set up Paylinks or Payment Buttons through Social Pay, Fygaro or any of the banks E-Commerce Solutions.

To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com.

Ep 109: 5 Holiday Marketing & Sales Strategies For Businesses

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In ep 108, we dive into marketing strategies for retailers. As I have been shopping for furniture and appliances, I’ve been going through many of the retailer’s websites and social media platforms to get information about products. 

I have seen some good stuff but a lot of work needs to be done regarding marketing from our largest retailer’s Courts and Standards. I break down the things I like, and the things I saw that I did not like but I also break down some data points that can allow our retailers to create better marketing strategies.

Check out Keronrose.com to learn more about building your digital presence.

Ep 108: Retail Marketing: Courts vs Standards

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In ep 107, we recap the events of Widay 2022. The company Wipay has been hard at work launching their new Volt Network, which will facilitate much easier sending/receiving of money across all of the countries that they are in, the new Colour Bank app and the Caribbean’s First Tokenized Digital Mastercard.

Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms.

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In ep 105, we break down exactly why your business needs to be Googleable.

Think about this, whenever you have a question, your back is hurting, you need to find out who got standing desks for the office, or you have a question about insurance, the first place people tend to go with their questions or queries.

There begins the customer journey. 

Check out the upcoming workshop “Becoming Googleable” as we show you how to have your business show up in the search engines and increase your discoverability.

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In ep 104, we dive into 6 strategies and tools that small businesses can implement post-budget here in Trinidad and Tobago. 

We know the mood has definitely been heavy since the budget but we need to control what we can control and there are things that we can do to increase the awareness and sales of our businesses.

To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com.

If you loved the podcast and want to reach out, drop a line at our contact page.

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In ep 103, we dive into why your business should not be relying on social media. We are seeing more and more accounts getting banned or suspended, each social platforms are in a state where there is no predictability and they want you to get on the content hamster wheel if you even remotely want to have a chance to succeed on their platform.

This is a recipe for disaster for businesses and content creators alike. I give you 3 things you should be doing right now in order to reduce your dependency on social media.

Learn more about building your digital presence and monetizing your platforms on KeronRose.com.

Check out the Digipreneur FM Website and subscribe to the email list or notification list. 

Ep 103: Why Your Business Should Not Rely On Social Media

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In Ep 102, I break down how I use PayPal, Payoneer, Wise and Wipay within my business. All of these services are needed for different functions that don’t overlap and for me to run my business successfully, I need to use all of them.

This episode gives you the various scenarios and reasons I use all of these tools simultaneously and why one isn’t better than the other. We need them all in the Caribbean! 

Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out Digipreneur.FM to stay up to date with the podcast.

Ep 102: How I Use PayPal, Payoneer, Wise and Wipay In My Business

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