Building your brand’s Eco-system is no small feat. Your Ecosystem is a collection of your products, services, marketing channels, infrastructure, tools, product delivery methods all working seamlessly to create your brand and how your brand delivers to the end-user.
The best brands in the world focus on creating a complex ecosystem that allows them to deliver the highest quality customer experience for their clientele.
In this episode, I introduce the concept of the Brand Ecosystem and give you examples of what my ecosystem looks like.
This is an area that Caribbean businesses have struggled with because they have never needed to build an ecosystem with digital in mind.