Digipreneur FM

In ep 95, we dive into 6 reasons why TikTok won’t replace Google or your website anytime soon in the Caribbean.

While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base.

To learn more about building your digital presence, check out KeronRose.com and stay up to date on the podcast by visiting Digipreneur.FM

Ep 95: 6 Reasons TikTok Won’t Replace Google In The Caribbean

Episode Timeline

22:11 Google is most visited site in Caribbean

29:30 Google Has Highest Usage Time

37:07 Short Form Content Should Lead To Long Form

45:36 Moving away from expertise to trendy content

52:52 TikTok Not Being Used Strategically

57:49 TikTok has no e-commerce or monetization in Caribbean

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TikTok Won't Replace Google