Digipreneur FM

The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process.

In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are asking for when it comes to insurance and much more.

To check out the blog on Consumer Data in the Insurance industry in Trinidad, check it out here —> What Insurance Agents Are Missing (Blog)

To take my digital course on Extracting Consumer data and turning it into content, check it out here —> Data & Content Course

Don’t forget to check out the KeronRose.com website to learn how to build your digital presence.

Episode Timeline

12:36 Unsolicited calls story

22:53 Outdated sales and marketing tactics

24:27 Looking at Tatil's data

30:07 Nobody shows up in Google for Insurance info

33:02 Social media isn't enough

37:25 Questions asked about insurance in Trinidad

50:02 My recommendations for agents

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