The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process.
In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are asking for when it comes to insurance and much more.
To check out the blog on Consumer Data in the Insurance industry in Trinidad, check it out here —> What Insurance Agents Are Missing (Blog)
To take my digital course on Extracting Consumer data and turning it into content, check it out here —> Data & Content Course
Don’t forget to check out the KeronRose.com website to learn how to build your digital presence.
Episode Timeline
22:53 Outdated sales and marketing tactics
30:07 Nobody shows up in Google for Insurance info
33:02 Social media isn't enough
