In this episode, we break down the differences between what is a content creator and an Influencer.
In the Caribbean, we use these terms interchangeably, which brings a lot of confusion as to what is expected from each of these roles.
These 2 roles are separate entities on their own, however, a content creator can become an influencer.
An Influencer can have a team of people around them who create the content they publish.
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[cl_timeline title=”Episode Timeline” data=”638=The Misunderstanding&768=What is a content creator&952=What is an Influencer&1208=The mistake businesses make&1418=Businesses lacking marketing infrastructure&1541=Awareness is the lowest hanging fruit&1792=Why I blame the companies&”]