Digipreneur FM

In this episode, we break down the differences between what is a content creator and an Influencer.

In the Caribbean, we use these terms interchangeably, which brings a lot of confusion as to what is expected from each of these roles.

These 2 roles are separate entities on their own, however, a content creator can become an influencer.

An Influencer can have a team of people around them who create the content they publish. 

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Episode Timeline

10:38 The Misunderstanding

12:48 What is a content creator

15:52 What is an Influencer

20:08 The mistake businesses make

23:38 Businesses lacking marketing infrastructure

25:41 Awareness is the lowest hanging fruit

29:52 Why I blame the companies

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