In marketing, the one thing you can never plan for is virality. You never know what piece of content will go Viral or how it will go Viral…Let’s dive into the Breeze & Unilever Bacchanal.
This weekend, I dropped 2 videos recapping an event where Unilever/Breeze held an upscale event to launch their new detergent, invited influencers and I gave my opinions on it.
That turned into a slew of response videos from the TikTokers towards me and people chiming in with their thoughts. Breeze then trended all weekend long lol.
Well, I wanted to drop my thoughts and review the weekend…then dive into lessons learned from everything.
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The book I recommend for up and coming Influencers to check out if they want to properly turn their following into a brand that generates income is —> Influencer – Brittany Hennessy