Digipreneur FM

In marketing, the one thing you can never plan for is virality. You never know what piece of content will go Viral or how it will go Viral…Let’s dive into the Breeze & Unilever Bacchanal.

This weekend, I dropped 2 videos recapping an event where Unilever/Breeze held an upscale event to launch their new detergent, invited influencers and I gave my opinions on it.

That turned into a slew of response videos from the TikTokers towards me and people chiming in with their thoughts. Breeze then trended all weekend long lol.

Well, I wanted to drop my thoughts and review the weekend…then dive into lessons learned from everything.

To learn more about building your digital presence and monetizing, check out Keronrose.com

The book I recommend for up and coming Influencers to check out if they want to properly turn their following into a brand that generates income is —> Influencer – Brittany Hennessy

Episode Timeline

04:21 How it started

08:21 Unilever Press Release

16:09 The publics intitial reaction

22:34 Set influencers up for success

30:18 A Message To The Influencers

42:02 Why I recapped the event

45:21 Businesses don't understand influencer marketing

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Breeze & Unilever Bacchanal