Digipreneur FM

In ep 142, we’ll explore the strategies and insights that have made “Redirection” a standout example in the podcasting world, especially in the Caribbean region.

Key Topics:

  1. The Success Story of ‘Redirection’:
    • Overview of Dr. Terri-Karelle Reid’s achievements with her podcast.
    • Discussion on the global reach and impressive statistics of “Redirection.”
  2. Building a Global Community:
    • How Dr. Reid cultivated the TK Tribe and the importance of community in podcasting.
    • Strategies for engaging and retaining a diverse audience.
  3. Inclusivity in Podcasting:
    • The innovative approach of including video formats and sign language interpretation.
    • The impact of accessibility and inclusion in expanding audience reach.
  4. Content Strategy and Engagement:
    • The role of short-form content in promoting long-form podcast episodes.
    • Analysis of the use of platforms like TikTok, Instagram Reels, and YouTube Shorts.
  5. Unique Angle and Mission-Driven Approach:
    • Exploring the diverse range of guests and stories featured on “Redirection.”
    • The significance of having a unique perspective and a mission-driven podcast.
  6. The Caribbean Podcast Scene:
    • Discussing the growth and potential of podcasts originating from the Caribbean.
    • “Redirection’s” influence and ranking in the global podcast market.

Go check out Terrikarelle.com and you can go listen to the Redirection Podcast right here –> Apple Podcast, Spotify, YouTube

Learn more about building your digital presence at KeronRose.com and follow along with the podcast at Digipreneur FM Website

Episode Timeline

00:00 Why Terri is special

00:00 How the podcast started

52:00 Key stats about the Redirection

00:00 Building a Community

00:00 Focusing on Inclusion

00:00 Leveraging short-form content

00:00 From Audio Only to Video

00:00 Having a Unique Angle

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