Digipreneur FM

In Ep 59, we dive into one of the most underperformed piece of a digital strategy…Market Research.

In order for businesses to be successful in growing their digital presence, they need to understand who, what and where their audiences are and what part of the buyer’s journey they are at.

You need to understand intimately what are the problems & desires that your audience has and then create the right content, products, services to match what they need.

This is where getting great at Market Research comes in handy. 

We give you 5 starting factors to pay attention to when conducting your research, in order to help build your digital strategy and we close out with some resources for you to be able to get started in learning how to conduct your own market research.

Episode Timeline

10:15 Intentions Of Search

20:54 Understanding The Queries

29:16 Understanding The Landscape of Competitors

20:55 It Is An Opportunity Generator

35:40 Extracting Social Media Data

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Market Research