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Digipreneur FM

How Culture Impacts Marketing In The Caribbean

keronrose
November 15, 2022
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n ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market.

A report came out that 40% of Gen Zers in the US don’t use Google for information and instead use social media for insights, whereas in the Caribbean, Google is still the #1 platform used across all islands. We also know that social media for us is used more for Entertainment and is our biggest spreader of misinformation. This episode dives deeper into how Culture Impacts Marketing.

Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms.

Episode Timeline

07:54 Lack of local expert created content

12:35 Gen Z Losing Trust In The US

20:56 Why The Caribbean Still Trusts Google Info

26:17 Caribbean Social Media Top Spreader of Misinformation

30:03 We Distrust Creators On Social Media For Info

36:09 Why we still get info from websites

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digipreneur fmentrepreneurshipkeron rosemarketing in the caribbean
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1 Comment
    Kani. G.
    Nov 21, 2022 Reply

    Thanks for always tailoring the info to and from the Caribbean lens!
    !For Caribbean by the Caribbean!

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keron rose

Keron Rose

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How Culture Impacts Marketing
How Culture Impacts Marketing In The Caribbean
Digipreneur FM